Playbook · 6 min · 2026-07-01

How to get on local TV (including Fox) in your county

Zone insertion, rates, disclaimers, and how AI makes the commercial itself something your team can produce.

National cable networks sell county-level zone insertion through local cable providers. That is how a small volunteer organization can run a commercial in its own county without a national budget.

The commercial is no longer the expensive part. AI production tools make it possible for your team to create compliant spots - CMI teaches the process live at the Field School, including FCC and Texas political advertising disclosure rules.

Start with the message, the disclaimer, and the call to action. Then price the zone. Then book. Most boards never see that sequence written down - that is the gap.