Resource library
Practical guides for chairs, boards, and campaigns
30 guides across growth, campaigns, television, digital, and leadership. Read a preview on every page - full guides are included with CMI Membership.
Browse by category
Category
Growing Conservative Organizations
How to recruit members
A practical path to grow your roster without relying on whoever shows up on meeting night.
Read preview →How to retain members
Keep members after they join - with onboarding, value, and a reason to renew.
Read preview →How to create recurring donations
Move from sporadic checks to monthly giving that funds the machine year-round.
Read preview →How to improve meeting attendance
Turn sparse rooms into consistent turnout with agenda design, reminders, and reasons to show up.
Read preview →How to recruit younger conservatives
Build a pipeline of younger members without turning your organization into a campus club.
Read preview →How to organize a countywide conservative network
Connect clubs, PACs, churches, and candidate teams into one county machine.
Read preview →What every county organization website should include
The non-negotiable pages and systems every serious county site needs.
Read preview →Category
Campaign Marketing
When a local candidate should begin advertising
Timing that matches name ID, early vote, and budget - not panic.
Read preview →What a campaign website must include
The pages and systems that turn a candidate site into a vote-winning machine.
Read preview →How voters research local candidates
Where neighbors look, what they trust, and how to show up in those places.
Read preview →How to use testimonial videos
Authentic local voices that persuade better than polished campaign slogans.
Read preview →How much local campaign advertising costs
Realistic ranges for Meta, Google, cable, and print so boards stop guessing.
Read preview →How to prepare for a newspaper or television interview
Message discipline under pressure - without sounding scripted.
Read preview →Common campaign messaging mistakes
The errors that waste ad spend and confuse voters in local races.
Read preview →Category
Television and Media
How county-level television advertising works
Zone insertion explained - how small organizations and candidates get on TV in their own county.
Read preview →How to buy local cable advertising
A practical buying process for chairs and campaign managers who have never bought TV.
Read preview →What makes a strong 30-second political commercial
Structure, proof, and disclosure that fit :30 without sounding generic.
Read preview →How to pitch local television news
Earn coverage with newsworthy angles, not press-release spam.
Read preview →How to become a reliable media source
Be the chair or candidate producers call when they need a clear local voice.
Read preview →What to do before a live interview
The last-hour checklist that keeps you calm and on message.
Read preview →Category
Digital Strategy
How to appear when voters search your name
Own the search and AI answers for your organization or candidate.
Read preview →Facebook versus Google advertising
When to use Meta, when to use Google, and how they work together in local races.
Read preview →How to build an email list
Grow a list you own - the asset that outlasts any social algorithm.
Read preview →How to create a monthly content calendar
Stop posting randomly. Plan a month that serves members, donors, and voters.
Read preview →How to measure whether social media is working
Metrics that matter to boards - not vanity likes.
Read preview →Category
Leadership and Organization
Duties of a communications chair
A clear job description so communications is not an afterthought.
Read preview →Duties of a membership chair
Own recruiting, onboarding, retention, and the roster as a real system.
Read preview →Duties of a fundraising chair
Make fundraising a calendar, not an emergency.
Read preview →What should be presented at each board meeting
A standing agenda that forces decisions instead of open-ended discussion.
Read preview →How to create a 12-month organization plan
A year roadmap your board can fund - the same standard CMI Field School leaves behind.
Read preview →Members unlock the library
Full guides come with CMI Membership.
Every resource page opens with a useful preview. The complete playbooks, checklists, scripts, and scorecards are for members - so your board gets the operating system, not a free pamphlet.