Resource library · Digital Strategy
Facebook versus Google advertising
When to use Meta, when to use Google, and how they work together in local races.
Preview below · Full guide for CMI members
Facebook and Instagram excel at reaching likely supporters by interest and geography. Google catches people already searching the race, the office, or your name.
Most local campaigns need both - but not in equal weight at every phase. Recognition and persuasion often start on Meta; high-intent search belongs on Google.
The full guide compares objectives, creative needs, budgeting, and a simple decision tree for county races and organizations.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Platform comparison by objective
- Budget decision tree
- Creative requirements for each
- Combined campaign architecture
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