Resource library · Digital Strategy

How to appear when voters search your name

Own the search and AI answers for your organization or candidate.

Preview below · Full guide for CMI members

If someone searches your name and finds nothing useful, they assume you are not serious. If they find your opponent's framing first, you are already behind.

Appearance is built: a real website, consistent naming, structured information, and content that search and AI systems can cite.

The full guide is a findability checklist for chairs and candidates, including what to publish first and how to measure progress.

Members only

Unlock the full guide

This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.

The full guide covers

  • Search and AI findability checklist
  • Entity and naming consistency
  • Priority content to publish first
  • How to monitor what engines say

← All resources · More in Digital Strategy