Resource library · Television and Media
How to become a reliable media source
Be the chair or candidate producers call when they need a clear local voice.
Preview below · Full guide for CMI members
Media relationships are earned with speed, clarity, and honesty. If you are hard to book or always off-message, they stop calling.
Reliability means one spokesperson path, prepared facts, and a reputation for returning calls before deadline.
The full guide shows how to build a source file, train spokespeople, and stay useful without becoming the story for the wrong reasons.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Spokesperson and rapid-response rules
- Fact packs reporters appreciate
- Relationship maintenance calendar
- Crisis vs. routine media norms
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