Resource library · Television and Media
How to buy local cable advertising
A practical buying process for chairs and campaign managers who have never bought TV.
Preview below · Full guide for CMI members
Buying cable is a process, not a mystery. You define the geography, ask for avails and rates, choose networks and dayparts, and place a schedule that matches your goals.
The expensive mistake is buying before the commercial and disclaimer are ready. The cheap mistake is never asking for the rate card at all.
The full guide is a step-by-step buy sheet your treasurer can follow, including negotiation notes and common traps.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Step-by-step buy checklist
- Reading avails and rate cards
- Daypart and network selection
- Negotiation and invoice traps
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