Resource library · Campaign Marketing
How much local campaign advertising costs
Realistic ranges for Meta, Google, cable, and print so boards stop guessing.
Preview below · Full guide for CMI members
There is no single price for a local race. Cost depends on market, office, competition, and whether you are buying recognition or persuasion.
What you can know: ad platforms take the media dollars direct, creative can be lean, and television at the county level is often cheaper than people assume - if you know how zone insertion works.
The full guide gives planning ranges by race tier, sample budgets, and the questions to ask before you sign any buy.
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Unlock the full guide
This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Budget ranges by race tier
- Meta, Google, cable, and print comparisons
- What is included vs. marked up
- Questions to ask before you buy
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