Resource library · Campaign Marketing
How to use testimonial videos
Authentic local voices that persuade better than polished campaign slogans.
Preview below · Full guide for CMI members
Voters trust neighbors more than consultants. A 20-second clip of a known local voice explaining why they support you can outperform a generic campaign ad.
The craft is simple: real people, one clear reason, clean audio, and a path to learn more. The mistake is overproducing until it feels fake.
The full guide covers who to film, question scripts, editing standards, and how to deploy clips across Meta, your site, and email.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Who to ask and how to ask
- Question scripts and shot list
- Editing and disclosure standards
- Deployment across ads, site, and email
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