Resource library · Campaign Marketing
When a local candidate should begin advertising
Timing that matches name ID, early vote, and budget - not panic.
Preview below · Full guide for CMI members
Starting too late wastes money on people who already decided. Starting too early without a website, message, and tracking wastes money on impressions that do not convert.
Local races usually need a build phase, then a recognition phase, then a persuasion and GOTV phase. The calendar depends on early voting and your starting name ID.
The full guide gives sample timelines by race type, budget splits, and the readiness checklist before you spend the first ad dollar.
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This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Timelines by race type
- Budget splits across phases
- Readiness checklist before launch
- Early-vote and Election Day adjustments
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