Resource library · Campaign Marketing
How voters research local candidates
Where neighbors look, what they trust, and how to show up in those places.
Preview below · Full guide for CMI members
Local voters rarely start with your yard sign. They ask Google, ask a neighbor, skim Facebook, check a voter guide, and sometimes ask an AI assistant who is running.
If those answers are empty, hostile, or dominated by your opponent, you lose before the debate. Presence beats volume.
The full guide maps the research path step by step and shows what to publish in each channel so you control the first impression.
Members only
Unlock the full guide
This preview is free. The complete guide - checklists, scripts, templates, and board-ready scorecards - is included with CMI Membership.
The full guide covers
- Voter research path map
- Channel-by-channel presence checklist
- Voter guide and endorsement strategy
- AI and search answer ownership
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